Some Easy Steps to Increasing Your Exposure, Part 2, a Post by R. Clint Peters

If you followed the instructions in Part 1, you’ve started your own blog (I use WordPress, although I have used BlogSpot) and you’ve joined Twitter, Facebook, and a dozen other social media sites. How does that increase your exposure?

By itself, it doesn’t.  The next steps will help you get your name out on the Internet.

First, insure all your social media sites are linked to your blog.  WordPress allows me to link my Twitter account, my Facebook account, my LinkedIn account, and all other acnounts.  When I post something on WordPress, the title is seen on all my accounts. (When I posted Part 1, there were 2861 followers.  Today, there are 2865 followers.)

Second, if you have more than one Twitter account, be sure to go into those accounts and retweet every post and every tweet.  Why?  Let’s use two of my Twitter accounts to illustrate.

For example,  I have my blog linked to the Author’s Club on Twitter.  When I post something on the blog (The Author’s Club), it shows up on my Twitter account(@authors_club).  At the moment, I have 1838 followers on Twitter.  Howsever, my followers don’t see the tweet if it is one that I received (sent from my blog).  If it’s retweeted, it is forwarded to each of those followers.  The best recommendation is to go in once a day and retweet everything you see from yourself or accounts you are following.

Third, go into your primary Twitter account (the Author’s Club has three) four or five times a day (once an hour would be better), and tweet something that’s been happening to you or something you’d like your followers to know about.  I think when more people join the Author’s Club it’s good for everyone in the club.  I try to send out the following tweet several times a day:  Are you an Author?  Join the Author’s Club for more exposure.  http://theauthorsclub.weebly.com. 

(Note:  put all of your  tweets in a word processing file.  When you want to tweet, open the file, copy the tweet you want, and then paste it into the Twitter “compose new tweet” box.

Remember, exposure consists of:  1) consistency (tweeting or posting on a constant basis, perhaps two or three times an hour when you are on your computer); and 2) content (tweeting or posting something that someone will actually read).  I ignore most of the tweets I receive.  Once in a while, I see one I like, and click on the link.  Take a look at the tweets you receive, and tweet in the style of the ones you like.  I unfollow the ones that include pictures.

Now that you have the foundation of good exposure, here’s the plan:

1)  Post on your own blog once a day (that’s one exposure point)

2)  Post on someone else’s blog once a day  (that’s one more exposure point)

3) Tweet something on your primary Twitter account five times a day (five more exposure points)

4)  Retweet the tweet from your primary account on your secondary accounts (if you tweeted five times on your primary and have two secondary accounts, you have ten more exposure points)

The objective is twenty exposure points each day.  Following the plan above will get you to seventeen exposure points.  Add three more tweets, and you’re well on your way to more exposure with very little effort.

If you are an author with a Twitter account, please tweet what I’ve written in bold above a couple times a day.  Why?  Because you will have followers the club doesn’t.  The more members the club has, the better off we all are.

#RClintPeters #TheAuthorsClub