How to Increase Your Exposure on Twitter Without a Significant Increase in the Time You are on Twitt

I was recently asked if any of my social networking has actually sold one of my novels.  I can honestly say I don’t know.

I am the blog master of The Book Reviewers Club blog http://theauthorsclub.wordpress.com, the webmaster of The Book Reviewers Club http://thebookreviewersclub.weebly.com  and The Really Big Book Store http://therteallybigbookstore.weebly.com  websites, the owner of The Book Reviewers Club Twitter account (http://twitter.com/@review_club), and the author of a monthly newsletter for The Book Reviewers Club.  I am also a member of LinkedIn, Pinterest, and Facebook.  Even The Book Reviewers Club has a page on Facebook.

So, with all that social networking, I cannot report a single book has been sold?  That about sums it up.  No one has emailed me that he/she saw something in my biography on The Book Reviewers Club, and rushed off to Amazon to buy the book.

Then why do I consider my efforts on The Book Reviewers Club are successful?

It all condenses down to exposure, and perhaps one accidental view of you, or someone who has seen something you have posted/published/exposed to the world.

I recently reported that I have joined a new publishing group.  This group is processing my novel, The Alberta Connection, a Ryce Dalton novel, and will have the book available shortly.

How did I find this group?  Ah, ha ….. through my social networking.  I don’t remember where I saw the comment; it might have been a comment on LinkedIn.  But, I saw a request for authors, responded to the request, and they liked what I had written.  Conclusion:  Social Networking Really Works.

The key is to get your name in front of as many people as possible.  Right now, The Book Reviewers Club on Twitter has 1206 followers, my personal account, R. Clint Peters, http://twitter.com/rclintpeters, has 608 followers, and the recently initiated The Really Big Book Store account on Twitter, http://twitter.com/abigbookstore, has 75 followers.  That is 1889 possible viewers of anything I post on The Book Reviewers Club blog.

When I load this post into The Book Reviewers Club blog, and press publish, it is tweeted all of the followers of The Book Reviewers Club account on Twitter.  At that moment, 1206 people have the opportunity to see what has been written.  If they click on the link, they will arrive at the blog.

Another question just popped up.  How do I know if anyone reads The Book Reviewers Club blog?

Three ways:

A)  I have to delete 10+ spam comments from the blog daily.  Because of the spam comments, I know the blog is being found on the search engines.  Spammers are smart.  They know that they will get no return for their efforts from a blog that isn’t being found on the search engines.  I would prefer no one uses my blog for spam, but I am comfortable knowing someone is finding it.

B)  I have people signing daily up to receive an announcement that something has been posted on the blog.  I haven’t checked lately to see how many have subscribed, but I do know the number is growing.

C)  I have to moderate legitimate comments almost daily.

I can confidently say that The Book Reviewers Club blog is working.  And, I can confidently say that the social networks are working.  Using The Book Reviewers Club on Twitter as an example, I get ten to fifteen re-tweets a day, ten to fifteen direct messages, and new authors join the club weekly.

People see what is happening.  The key is to increase who sees what.  If you are following The Book Reviewers Club on Twitter, why not use your followers as a vehicle to get more exposure for you and your fellow club members?

It’s easy.  Go to your account on Twitter.  If you are on the HOME page, you will see all the tweets you have received.  Go to the search box, type @review_club and then go to the magnifying glass.  You will now have all of the tweets published by The Book Reviewers Club listed on your screen.  Do you think someone in your group of followers might be interested in a tweet from The Book Reviewers Club?  Or perhaps one of the followers of The Book Reviewers Club might be interested in a tweet from you?  You can easily accomplish both:  Retweet the tweets from The Book Reviewers Club, and Post your thoughts on the blog.   It takes me less than five minutes a day to retweet The Book Reviewers Club.  That’s right….I go from 1206 followers to almost 1900 followers in less than five minutes.

Remember, someone might be looking for me but finds you, or is looking for you and finds me.   Either way, we both win.

#RClintPeters